Woman-led branding studio serving with passion & heart

Let me help you carve out your own space in the online business world.

But it can feel impossible to be found or stand out in a crowded online space.

So much noise...
So much distraction...

So many people need what you provide . . . but they can't find you!

Standing out is hard. Being memorable is even harder.

You want to work, live, and thrive on your own terms.

As a business owner, your dream is to lead your own successful business.

So how do you bridge the gap between your clients and your business?

One word, my friend: branding

The not-so-secret tool to elevate and grow your business.

Brand Strategist  |  Brand Designer  |  Busy Mom
Founder & Owner of Heart Shine Brand Design

An artist and designer with a passion for creating brands for small business owners (like you!).

I am the founder and owner of Heart Shine Brand Design. My joy is to create a brand for your business that attracts and serves the clients who need you the most.

But like many of you, I haven't always been a business owner. . .

Over the course of my career I have worked across many different industries in many different roles.

I noticed that the one constant that never changed from job to job was that profound desire for connection.

To be listened to. Cared for. Important. Understood.

And so often businesses forget that.

People want a business that understands them, that can solve their problems and stay true to its promises.

So how does a business fill that human desire for connection, understanding, and care?

Simple: TELL them. SHOW them.
With your brand.

Ok, you get it. Branding is important.
But branding is also really really tricky to learn and put into action all on your own.

Over the years, I saw that since most business owners aren’t artists, they often avoid anything artsy. Many don’t see the point of branding, so they skip it altogether.

And even though there’s plenty of information online about how to build your own brand, actually putting that advice into action in the real world can be super challenging.

But after all I’ve learned and seen, I know firsthand how effective a clear brand can be.

Well, I thought, I love to design. I can use branding to help others who have their own business or side hustle. There are so many people who have amazing business ideas and talents, but who struggle with their branding and business presence.

So I started Heart Shine Brand Design.
And the rest is history (well, not yet anyway :)

I'm just happy and excited that I get to spend my days helping incredible humans just like you.

Hi, I'm Heidi slack!

A brand connects the pieces of your business to what you want your customers to feel and understand.

A brand connects what its audience sees and hears so you are familiar and trustworthy.

A brand connects your business with customers who share the same values and passion as you.


branding is connection

Hi, I'm heidi slack!

An artist and designer with a passion for creating brands for small business owners. (Like you!)

I am the founder and owner of Heart Shine Brand Design. My joy is to create a brand for your business that attracts and serves the clients who need you the most.

But like many of you, I haven't always been a business owner. . .

Over the course of my career, I have worked across many different industries in many different roles.

I noticed that the one constant that never changed from job to job was that profound desire for connection.

To be listened to. Cared for. Important. Understood.

And so often businesses forget that. 

People want a business that understands them, that can solve their problems and stay true to its promises. 

So how does a business fill that human desire for connection, understanding, and care?

Simple: TELL them. SHOW them. 
With your brand.

branding is connection

A brand connects the pieces of your business to what you want your customers to feel and understand.

A brand connects what its audience sees and hears so you are familiar and trustworthy.

A brand connects your business with customers who share the same values and passion as you.


Ok, you get it. Branding is important.
But branding is also really really  tricky to learn and put into action all on your own. 

Over the years, I saw that since most business owners aren’t artists, they often avoid anything artsy. Many don’t see the point of branding, so they skip it altogether.

And even though there’s plenty of information online about how to build your own brand, actually putting that advice into action in the real world can be super challenging. 

But after all I’ve learned and seen, I know firsthand how effective a clear brand can be.

Well, I thought, I love to design. I can use branding to help other women who have their own business or side hustle. There are so many business owners who have amazing business ideas and talents, but who struggle with their branding and online presence.

So I started Heart Shine Brand Design. 
And the rest is history (well, not yet anyway :)

I'm just happy and excited that I get to spend my days helping incredible small business owners just like you. 

So if you're ready to level up your logo, improve your color scheme, or update your website and online presence, you're in the right place.

Heart Shine Brand Design is a brand design and brand strategy company serving busy small business owners and entrepreneurs in San Diego and around the world.

A unique combination of branding and visibility strategy helps you connect to your brand and then share it with the world.

Are you ready to

shine?

Clear, honest communication
Outstanding service and support
Simple, practical processes that value your time
Genuine love for you and your business

The Heart Shine

promise

Are you ready to

shine?

Heart Shine Brand Design is a brand design and brand strategy studio serving passionate small businesses in San Diego and around the world.

A unique combination of branding and visibility strategy helps you connect to your brand and then share it with the world.

At Heart Shine Brand Design,
 we create meaningful brands
for small businesses
and women entrepreneurs.

Our unique combination of strategic brand design and online visibility allows your business to connect with the clients who need you the most.

So you can focus on growing your business and helping your people.

The Heart Shine

promise

Clear, honest communication
Outstanding service and support
Simple, practical processes that value your time
Genuine love and support for you and your business

-Gina Valdez
Pelvic Health & Fertility

Testimonials

“Heidi is amazing at what she does because she customizes her work to each client.

She really enjoys getting to know her client and their business to make their branding a perfect match to meet the needs of their unique audience.”

-Tiffany & Jeffrey Fortuna
Fortuna Creatives

We are absolutely in LOVE with our brand.

Every piece is exactly what we envisioned and more.

Now we feel confident and excited to move forward and grow our business.

Thank you, Heidi!

-Kendra Koed
Sea to Sea Property Group

I am in awe of the amazing brand Heidi put together. And working together was so fun, easy, and fast.

Now our team has a consistent, cohesive brand to unite us as a group. The logo especially is exactly the vibe and style we have been aiming for.

I highly recommend Heidi and Heart Shine Brand Design for your branding project.

Kendra Koed
Sea to Sea Property Group

I am in awe of the amazing brand Heidi put together. And working together was so fun, easy, and fast. We've been putting off branding because we thought it would be a really hard process, but Heidi broke it down into a really smooth, easy to follow process. SO helpful.

Now our team has a consistent, cohesive brand to unite us as a group. The logo especially is exactly the vibe and style we have been aiming for.

I highly recommend Heidi and Heart Shine Brand Design for any branding services you need. She's the best!

Gina Valdez
Pelvic Health & Fertility

“Heidi is amazing at what she does because she customizes her work to each client.

She really enjoys getting to know her client and their business to make their branding a perfect match to meet the needs of their unique audience.”

Tiffany & Jeffrey Fortuna
Fortuna Creatives

We are absolutely in LOVE with our brand.

Every piece is exactly what we envisioned and more.

Now we feel confident and excited to move forward and grow our business.

Thank you, Heidi!

- Gina Valdez
Pelvic Health & Fertility

“Heidi is amazing at what she does because she customizes her work to each client.

She really enjoys getting to know her client and their business to make their branding a perfect match to meet the needs of their unique audience.”

- Sherri Starr & Jessie Cox
StarrCox Community
Business Coaching

“If you want someone who truly cares about creating a brand you LOVE, Heidi is the one you need!

With her eternal creativity, meticulous detail and eye for design, Heidi is a fantastic choice to bring your brand to life."

Testimonials

Unify and expand your online presence
Stand out among your competitors
Design, write, and record with confidence
Be found and connect with those who need you

Once you have your amazing new brand design and strategy, you can:

And that's how your magic reaches (and changes) the world.

Once you have your amazing new brand you can:

Unify and expand your online presence
Stand out among your competitors
Design, write, and record with confidence
Be found and connect with those who need you

And that's how your magic reaches (and changes) the world.

I know you want to build a business and a life with meaning, joy, and purpose. 

Let’s translate your charisma, talents, and passion into a dynamic brand that occupies space in the business world.

That connects you and your customers every single day.

are you ready?

Let's connect: @heartshinebrand