anti-diet coach
SERVICE:
Heart Shine Signature Brand
PROJECT DETAILS
Certified Health & Wellness Coach Stephanie Averkamp is on a mission to change how women approach their health. With a rejection of toxic diet culture and restrictive diets that promote shame and rebellion, she focuses instead of small, sustainable changes that lead to lasting health and weight loss results.
What she needed was a brand that reflects her refreshing, unique approach. A brand that didn't rely on the typical diet and weight loss imagery we've all seen a thousand times. So she came to Heart Shine for a completely custom logo, color palette, and brand vibe that reflect her heartfelt, passionate messaging.
After a deep dive into her story, values, and services, I was able to put together a brand that she truly loves and feels connected to as grows her beautiful business.
Project portfolio:
anti-diet coach
SERVICE:
Heart Shine Signature Brand
PROJECT DETAILS
Certified Health & Wellness Coach Stephanie Averkamp is on a mission to change how women approach their health. With a rejection of toxic diet culture and restrictive diets that promote shame and rebellion, she focuses instead of small, sustainable changes that lead to lasting health and weight loss results.
What she needed was a brand that reflects her refreshing, unique approach. A brand that didn't rely on the typical diet and weight loss imagery we've all seen a thousand times. So she came to Heart Shine for a completely custom logo, color palette, and brand vibe that reflect her heartfelt, passionate messaging.
After a deep dive into her story, values, and services, I was able to put together a brand that she truly loves and feels connected to as grows her beautiful business.
Project portfolio:
brand guide
Each brand I create comes with a detailed digital Brand Action Guide. This includes logo guidelines, color personalities, fonts, photography style, and so much more.
Below are some sample pages from the
Anti-Diet Coach Guide
Brand ACTION guide
brand guide
These mockups help the client visualize how her brand would look in real life applications.
MOCKUPS
brand Action guide
Each brand I create comes with a detailed digital Brand Action Guide. This includes logo guidelines, color personalities, fonts, photography style, and so much more. Below are some sample pages from the Anti-Diet Coach guide.
Brand Mockups
These mockups help the client visualize how her brand would look in real life applications
brand & Customer
MESSAGING Guide
This digital Word document details all the messaging and wording for Anti-Diet Coach's business and brand so she knows how to talk about what she does, what she stands for, and why it's so important. It also summarizes her Ideal Customer and their desires, fears, and expectations.
After working together, Stephanie:
- Feels confident and strong with her messaging and visual strategy in place.
- Can design her marketing materials with a clear sense of direction
- Is ready to attract new clients with clear and purposeful messaging
Stephanie Averkamp
Anti-Diet Coach
Working with Heidi was an amazing experience!
She was incredibly thorough, thoughtful, and attentive from start to finish. Heidi took the time to truly understand my business and created a brand that perfectly conveyed what I wanted to communicate to the world. Her creativity and passion brought ideas to life in ways I never could have imagined. She was always responsive and open to my feedback, making the process both easy and enjoyable.
On top of that, I received far more than I expected -- she truly went above and beyond! It was a pleasure to work with such an expert, and I highly recommend her.
I'm already planning to hire her again to continue building my brand in other ways!
Client Testimonial
Stephanie Averkamp
Anti-Diet Coach
Working with Heidi was an amazing experience!
She was incredibly thorough, thoughtful, and attentive from start to finish. Heidi took the time to truly understand my business and created a brand that perfectly conveyed what I wanted to communicate to the world. Her creativity and passion brought ideas to life in ways I never could have imagined. She was always responsive and open to my feedback, making the process both easy and enjoyable.
On top of that, I received far more than I expected -- she truly went above and beyond!
It was a pleasure to work with such an expert, and I highly recommend her.
I'm already planning to hire her again to continue building my brand in other ways!
Client Testimonial
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