Click here to join the waiting list

Anti-Diet Coach

Certified Health & Wellness Coach Stephanie Averkamp is on a mission to change how women approach their health. With a rejection of toxic diet culture and restrictive diets that promote shame and rebellion, she focuses instead of small, sustainable changes that lead to lasting health and weight loss results.

What she needed was a brand that reflects her refreshing, unique approach. A brand that didn't rely on the typical diet and weight loss imagery we've all seen a thousand times. So she came to Heart Shine for a completely custom logo, color palette, and brand that reflect her heartfelt, passionate messaging.

Project Portfolio

Brand strategy

Stephanie takes a completely different approach to weight loss, one that rejects the typical focus on calorie counting, food restriction, and endless deprivation. Instead, she believes in digging deep to understand the deeper behavioral motivations, triggers, and limiting mindsets that keep women stuck or taking backward steps.

Her brand strategy is to be realistic and motivational, yet aspirational and motivating.
Together, she and her clients celebrate progress and every accomplishment, big or small.

Her true goal is to spark real, lasting change that is sustainable for each individual woman so she can enjoy food, go dancing, have a passionate love life, and experience this big, beautiful world every day with those she loves the most.

This bold, energetic color palette is cheerful and clean.
Focusing on blue and orange balances trust and stability with energy and zest.

All colors are used in smaller pops balanced with a dominant use of pure white.
These colors allow for a range of creativity in designs without overwhelm or clutter.

Brand Colors

Stephanie wanted a logo that was simple yet fun, full of personality without being too elaborate.

The twinkles, stars, and dots symbolize small wins and changes along the path to transformation. They also symbolize magic, fun, and celebration as she reaches for her own personal stars.

The script font is easy to read, bold yet elegant and stylish. The text brings movement and energy to the logo, but the darker color keeps it mature.

Logo

Fun | Uplifting | Trustworthy | Kind | Clean & Clear

Brand Persona

Realistic Integrity
Compassion and Celebration
Individuality and Empowerment
Clarity and Simplicity

Brand Values

Stephanie Averkamp
Anti-Diet Coach

Working with Heidi was an amazing experience!

She was incredibly thorough, thoughtful, and attentive from start to finish. Heidi took the time to truly understand my business and created a brand that perfectly conveyed what I wanted to communicate to the world. Her creativity and passion brought ideas to life in ways I never could have imagined. She was always responsive and open to my feedback, making the process both easy and enjoyable.

It was a pleasure to work with such an expert, and I highly recommend her.