ARG Tile

ARG Tile is a tile installation company specializing in high end, artistic tile creations in high end custom homes. The owner came to me with a desire for a high end, luxury brand that was full of life and creativity. He needed a showstopping logo, color palette, and a visual style that aligned with his upscale, elegant work.

With this brand, he wanted to set up a clean, professional, elevated presence both online and in person. Then he could focus on growing his client base and creating the incredible artisan tile installations he skillfully creates.

Project Portfolio

Brand strategy

The owner has been designing and installing showstopping showers, countertops, backsplashes, and flooring for years. He was ready for a logo and brand that showcased his signature style and talent for tile that surpasses ordinary, expected designs.

His brand strategy is to be professional, elegant, and luxurious while still being approachable.
His tile work is designed for those who want to elevate their home and rooms above the expected, to create true works of art rarely seen in the construction space. His clientele are contractors who serve high end homeowners.

The owner's true goal is to create the work he loves for those who truly appreciate the artistic nature of his unique installations. Many luxury tile companies feel bland and stale, our goal was to exude allure and freshness without feeling cold.

This palette creates an upscale, elegant vibe meant to instill confidence.

The rich blues create feelings of trust, professionalism, and stability. The teal evokes feelings of clarity and perspective which can help a client making big decisions about a remodel.

The gold and ivory bring elegance and space to the richer tones, creating a timeless elegance that makes the color shine.

Brand Colors

This simple yet elegant logo consists of solid letters cut out around each other. Everything fits neatly together, polished and custom, just like his precision tile work.

The primary logo has a teal ombre effect on the edges, bringing the eye inward to the R. The texture of the letters resembles glass tile, with clean, crisp outlines. I also created solid versions of the letters for versatility and better visibility at smaller sizes.

A combination of uppercase and lowercase letters is balanced and allows for an interesting contrast. All lines are crisp, clear, and simple to signify confidence and clarity. Small flourishes signify creativity and flair.

This logo is simple yet distinct, making ARG Tile recognizable and unique.