Beautiful Day Calligraphy
SERVICE:
Heart Shine Signature Brand
Heart Shine Online Presence: LinkedIn
PROJECT DETAILS
Lisa McCague is a multi talented artist and calligrapher specializing in live event artistry and custom order calligraphy and gift personalization. She has run her own business for several years now, and is ready for a brand refresh.
Lisa lives locally here in San Diego, so we met up at a local coffee shop so I could learn all about her business: what she has done and where she plans to go next.
Having done her own branding, web design, and SEO services since the beginning, Lisa felt ready to hand some of it over to me to ensure she is targeting the right ideal client with aligned messaging and visuals.
We decided that a Signature Brand would be the best fit for her, along with optimization of her current LinkedIn accounts so she can grow her professional network there.
After several weeks of hard work, Lisa and I worked together to fine tune and tweak her logo and visual elements so she is completely happy with the results.
Project portfolio:
Beautiful Day Calligraphy
SERVICE:
Heart Shine Signature Brand
Heart Shine Online Presence: LinkedIn
PROJECT DETAILS
Lisa McCague is a multi talented artist and calligrapher specializing in live event artistry and custom order calligraphy and gift personalization. She has run her own business for several years now, and is ready for a brand refresh.
Lisa lives locally here in San Diego, so we met up at a local coffee shop so I could learn all about her business: what she has done and where she plans to go next.
Having done her own branding, web design, and SEO services since the beginning, Lisa felt ready to hand some of it over to me to ensure she is targeting the right ideal client with aligned messaging and visuals.
We decided that a Signature Brand would be the best fit for her, along with optimization of her current LinkedIn accounts so she can grow her professional network there.
After several weeks of hard work, Lisa and I worked together to fine tune and tweak her logo and visual elements so she is completely happy with the results.
Project portfolio:
brand guide
Each brand I create comes with a detailed digital Brand Guide. This includes logo guidelines, color personalities, fonts, photography style, and so much more.
Below are some sample pages from Beautiful Day's Brand Guide.
Brand guide
brand guide
Each brand I create comes with a detailed digital Brand Guide. This includes logo guidelines, color personalities, fonts, photography style, and so much more.
Below are some sample pages from Beautiful Day's Brand Guide.
brand Mockups
I created these digital brand mockups for Beautiful Day Calligraphy, so Lisa can picture her new brand in various applications. This can really help a client with implementing her new brand across a variety of different platforms and purposes.
brand guide
I created these digital brand mockups for Beautiful Day Calligraphy, so Lisa can picture her new brand in various applications. This can really help a client with implementing their new brand across a variety of different platforms and purposes.
Brand Mockups
Online presence: LinkedIn
With their new Brand and Website created, Youngren Construction was ready to establish their small business online with a consistent, effective digital presence. The goal is to attract their target audience and convert them into customers.
Using her brand and understanding of her industry, competitors, and ideal client, I wrote all of the information she needs to fully optimize her personal and business LinkedIn profiles. I also included 2 cover and profile image options, set tot the proper dimensions for the platform. To top it all off, I designed 5 LinkedIn post templates customized with her branding.
LinkedIn Business
LinkedIn Personal
After working together, Beautiful Day Calligraphy:
- Gained clarity and focus around her brand image, messaging, and ideal customer.
- Found the confidence and intention to show up consistently, authentically, and strategically to attract those who she can best serve.
- Received everything she needs to communicate about her brand values, purpose, and the unique value of her services.
- Use the feedback I shared for her Online Presence Audit, Website/SEO Audit, and Marketing Materials as she continues to expand and grow her business.
Heidi!!! This is so incredible!! AHHHHHH!!! Thank you so much for all of your hard work on this! I really appreciate all you've done. It all looks great.
Heidi was an attentive listener and really cared about what I wanted for my brand. I've been around a little while and had a clear vision of what I needed, and she was all ears! She helped me tighten up my messaging and created a very personalized logo for me.
I also loved that she had add-on packages to help optimize different social media platforms so I could focus on the ones I felt needed help. Easy to work with and has great communication!
Client Testimonial
Lisa McCague
Beautiful Day Calligraphy
Lisa McCague
Beautiful Day Calligraphy
Heidi!!! This is so incredible!! AHHHHHH!!! Thank you so much for all of your hard work on this! I really appreciate all you've done. It all looks great.
Heidi was an attentive listener and really cared about what I wanted for my brand. I've been around a little while and had a clear vision of what I needed, and she was all ears! She helped me tighten up my messaging and created a very personalized logo for me.
I also loved that she had add-on packages to help optimize different social media platforms so I could focus on the ones I felt needed help. Easy to work with and has great communication!
Client
Testimonial
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it all starts with your brand
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Heidi Slack - Heart Shine Brand Design