Is it time to rebrand your business or stick with what you have? Let's figure it out, together.

Using an audit of your current brand, we will figure out if it matches your current business messaging, services, and ideal client. You will walk away with clarity on whether your current brand is working for you, your business, and your audience or if you should explore a new visual or strategic direction.

These audits are designed for businesses who have been serving clients for a while and are considering a new brand or rebrand.

heart shine Brand Audits

Brand Identity Audit
Brand Presence Audit

OPTIONS:

Investment:

$97 for one
$150 for both

Timeline:

1-2 weeks

I look at your brand and business from an outsider's perspective to see if your strategy is dialed in or needs more detail and work. Then, I analyze if your visuals are in line with your strategy.

Questions I Address:
  • Do you have a brand strategy established?
  • Do you know who you are, who you serve, how you are different, and why your services matter so much?
  • Are your visuals professional: clear and easy to read?
  • Do your visuals match your business and brand strategy in a purposeful way?
  • Do you have all the visual elements your business needs to be successful?

BRAND IDENTITY AUDIT

AUDIT TYPES

A brand is only effective if it is used correctly! I look at your brand in action: your Google search results, social media accounts, and website. 

Questions I Address:
  • Is your online presence PROFESSIONAL?
  • Is your online presence CONSISTENT and OPTIMIZED?
  • Is your website easy navigate, functional, and optimized for SEO?
  • Are your social media accounts optimized and complete?
  • Are your visuals optimized for mobile and desktop viewing?

BRAND PRESENCE AUDIT

Each Audit includes detailed observations and targeted advice and action items to move forward on. Whether your brand needs some slight adjustments or a complete refresh, you will walk away with helpful, actionable advice that will bring your brand to the next level.

the AUDIT Process

Step 1

Step 2

Step 3

You fill in a short questionnaire that tells me about your current brand and business. This helps me establish what you want to communicate with your brand.


Step 4

GATHER

RESEARCH

I analyze and make notes and observations about your brand based on your answers and the resources you share with me. I also look at your online presence and website.

DOCUMENT

I fill out a Brand Audit Checklist detailing my findings and providing targeted advice for your best next steps. You have the chance to schedule a 30-minute video or phone call with me to discuss your results.

SHARE

You receive all Brand Audit reports and screen recordings in a shared Google Drive album. You then have valuable information and advice for your brand's next best step forward. 

Does this sound like a fit?

You receive all Brand Audit reports and screen recordings in a shared Google Drive album. You then have valuable information and advice for your brand's next best step forward. 

Share

Step 4

I analyze and make notes and observations about your brand based on your answers and the resources you share with me. I also look at your online presence and website.

RESEARCH

Step 2

You fill in a short questionnaire that tells me about your current brand and business. This helps me establish what you want to communicate with your brand.

GATHER

Step 1

the AUDIT process

I fill out a Brand Audit Checklist detailing my findings and providing targeted advice for your best next steps. You have the chance to schedule a 30-minute video or phone call with me to discuss your results.

PRESENT & REFINE

Step 3

Does this sound like a fit?

-Gina Valdez
Pelvic Health & Fertility

“Heidi is amazing at what she does because she customizes her work to each client.

She really enjoys getting to know her client and their business to make their branding a perfect match to meet the needs of their unique audience.”

-Julie Schlutz
Woodworking Momma

Heidi worked quickly to get straight to the heart of my business.

The logo, colors, fonts, and messaging she put together are just right for my marketing.

I love it all and most importantly, so do my clients!

Testimonials

-Gina Valdez
Pelvic Health & Fertility

Testimonials

“Heidi is amazing at what she does because she customizes her work to each client.

She really enjoys getting to know her client and their business to make their branding a perfect match to meet the needs of their unique audience.”

-Julie Schlutz
Woodworking Momma

Heidi worked quickly to get straight to the heart of my business.

The logo, colors, fonts, and messaging she put together are just right for my marketing.

I love it all and most importantly, so do my clients!

FAQs

Each audit takes about a week to complete. This includes gathering information from you, so the quicker you fill in your questionnaire the sooner I can get started.

A Brand Identity Audit will analyze your basic messaging, target audience, services, and differentiation. Then, I will analyze your visuals to see if they match your current strategy to establish if everything is updated and aligned.

A Brand Presence Audit involves analyzing how your business and brand show up online to establish if your brand is being used professionally and successfully. 

For each audit type, I look at your brand and business from the perspective of a first time visitor. Is it clear? Does everything make sense? Does it have the impact you want it to have? Answering these questions is crucial to determine if things are going smoothly for your brand or if some changes need to be considered.

You will fill out some legal paperwork, including a Service Agreement and Project Proposal. You will also pay a 50% deposit to begin work. 

With the paperwork signed and deposit paid, you will fill out a short questionnaire. This digital form that gathers some important info I need about your current brand, business, target customer, and business goals.  

A 50% deposit is required to start working together. The remaining 50% is due upon receipt of the final brand design. 

Payment options are check or Stripe, which accepts all major credit cards. 

How long do the audits take?

How do I know which brand audit I need or want?

What do I need to do for the audit process?

What are the payment terms?

Of course! Use this link to schedule a free consultation and we can chat about your unique business, goals, and situation. 

Let's do this!

This depends on my current project schedule. Once you submit your services inquiry form, I will respond with available dates. 

Hooray, this is so exciting! Click the button below to fill out and submit your inquiry form. This provides me with your info so I can send you the next steps to start working together. 

I'm so ready, how do we get started?

I'm not sure if this package is what I need, can I get your advice before I sign up?

When can we get started?

It all starts with your brand.

Are you ready to confidently speak your passion and purpose no matter where you show up in your business? 

Let's connect: @heartshinebrand