Catching rays coaching & wellness

Lisa Ralston is ready for a new chapter, for both her career and her life.

After retiring, she launched her new coaching business to help women of all ages discover balance, purpose, and peace. Starting a new business is no small task, and she knew she wanted a solid foundation to build on. So she came to Heart Shine Brand Design for a custom logo, brand, and website that truly speak to the heart of the women she feels so called to serve.

Together, we connected to what makes her work so unique and special, refining her message and aligning her visuals to match.

Project Portfolio

Brand strategy

After four decades of constant stress and overwork in the corporate world, Lisa knows all too well the lasting mental and emotional suffering that arise from the endless pressures and pursuits of success. That’s why she is dedicated to helping women awaken their true self and live a joyful, aligned life without sacrificing their goals.

Her brand strategy is to be warm, radiant, and joyful, with an inviting message filled with hope.
By using light, bright imagery paired with positive messaging, her goal is to speak directly to the heart of her ideal client.

What sets Lisa apart is her genuine care and the radiant love she brings to her teaching and coaching. So her brand is infused with warm, golden energy that make the viewer feel safe, hopeful, and welcomed. With this brand, she can draw in those who, like she was for so many years, are weary and in need of a healthier, more balanced way to live.

Lisa wanted colors that are soft, lovely, and welcoming.

Yellow is a joyful, inspiring color, so it forms the basis of her logo and overall design vibe. Teal is very calming and reassuring, bringing tranquility to the palette and balancing out the brighter yellows.

Together, these colors create an energetic, refreshing vibe that serves her brand well.

Brand Colors

Lisa wanted a logo that felt bright and joyful, without being too loud or overwhelming.

Including a sun was non negotiable, since the sun is a perfect metaphor for the warmth and life she brings to her work. Using a photograph of her necklace, I created the custom sun image and paired it with a soft, rounded sans serif font.

The script offers a flowy, elegant touch to the more simple forms and shapes. The logo feels friendly, uplifting, and elegant.

Logo

Warm | Inviting | Radiant | Balanced | Joyful

Brand Persona

Holistic, Connected Wellness
Respectful, Intuitive Pacing
Wisdom & Guidance
Intrinsic Self Worth

Brand Values

Lisa R.
Leadership Coach

I can’t say enough about the service and support I received from Heidi at Heart Shine Brand Design.

As a new business owner, she guided me through every step of the branding process with patience and care — asking thoughtful questions, offering creative suggestions, and providing options that helped me feel confident and inspired.

Heidi made sure I was happy with every detail along the way, and the end result truly reflects the heart of my brand. Thank you for everything, Heidi!