Click here to join the waiting list

DKNJ COaching & Consulting

Certified Life and Leadership Coach Dana Kraml, ACC just launched her new coaching business to help high achieving women avoid burnout by grounding into purpose and maintaining a healthy balance between work and life. She needed everything for her brand: logos, colors, fonts, vibe, messaging, the works!

So she came to Heart Shine Brand Design for a completely custom logo, color palette, and brand vibe that reflect her heartfelt, passionate messaging. Then, we put it all into action with a new Squarespace website and optimized her LinkedIn accounts.

Project Portfolio

Brand strategy

Dana worked a demanding corporate career for over three decades, and experienced firsthand the toll it takes on a woman's emotional, mental, and physical health. She wants to avoid women going through the same hardships and struggles she went through, living balanced lives where life and career happen in harmony. And, above all, the importance of grounding into purpose for a life that is authentic and aligned.

Her brand strategy is to be professional and elevated, with a spark of creativity, fun, and playfulness.
Her coaching helps high achieving career women redefine success and build a balanced, vibrant way to work and live — on their terms.

Dana's true goal is to help women reconnect with their authentic self, design a career and life that truly light them up. She empowers her clients to lead with confidence, clarity, and conviction without burning out, selling out, or losing themselves along the way.

This palette creates a professional, elegant vibe meant to instill confidence and trust.

These colors are luxurious and striking without being cold or harsh. Using primarily cool colors makes the viewer feel stable and safe, and the warm colors provide softness and balance.

The darker colors are used more prominently than the light, with gold serving as a striking highlight on the navy blue background.

Brand Colors

Dana wanted a logo that was elegant and simple, yet symbolic.

I played with a Serif font that is elegant, stylish, and solid. It provides a grounded and secure focal point for the logo with the letters underneath providing stability to unite the letters.

The teal swirl represents the journey her clients experience through life, the highs and lows. The star symbolizes her client's purpose, her North Star that provides guidance and focus through life. The J serves as a pedestal where her star is waiting for her.

The ocean is very symbolic and meaningful for Dana, so we incorporated a nautical feel throughout the logo and entire brand idenity.

Logo

Elegant | Inspiring | Reliable | Reassuring | Welcoming

Brand Persona

Meaningful Connection
Empathy and Compassion
Honesty and Authenticity
Joyful Curiosity

Brand Values

Dana Kraml
DKNJ Coaching & Consulting, LLC

Thank you so much for your insight, creativity, and all of the hard work you put into bringing my dream to life.

I appreciate your thoughtfulness, creativity and hard work that helped turn my dream into a reality.

I absolutely love my brand, my logo, and my website!
You truly did an amazing job!!!