KS Wellness & Beauty
SERVICE:
Heart Shine Signature Brand
PROJECT DETAILS
Talented Esthetician Kathleen wants to open her own salon for skin care and sugaring services, helping busy women find a space of tranquility, peace, and refreshment. So she came to me with a desire for a brand that emanated a soothing, elegant persona with a natural color scheme and bohemian vibes.
After a deep dive into her brand messaging and ideal customer targeting, I created a completely custom brand for Kathleen that unites what she stands for and what her clients need to feel. With a custom logo, color palette, imagery guidelines and more, KS Wellness & Beauty can attract and serve women who will benefit most from the soothing natural health and skin care Kathleen provides.
Project portfolio:
KS Wellness & Beauty
SERVICE:
Heart Shine Signature Brand
PROJECT DETAILS
Talented Esthetician Kathleen wants to open her own salon for skin care and sugaring services, helping busy women find a space of tranquility, peace, and refreshment. So she came to me with a desire for a brand that emanated a soothing, elegant persona with a natural color scheme and bohemian vibes.
After a deep dive into her brand messaging and ideal customer targeting, I created a completely custom brand for Kathleen that unites what she stands for and what her clients need to feel. With a custom logo, color palette, imagery guidelines and more, KS Wellness & Beauty can attract and serve women who will benefit most from the soothing natural health and skin care Kathleen provides.
Project portfolio:
brand guide
Each brand I create comes with a detailed digital Brand Action Guide. This includes logo guidelines, color personalities, fonts, photography style, and so much more.
Below are some sample pages from the KS Wellness & Beauty guide.
Brand ACTION guide
brand guide
These mockups help the client visualize how her brand would look in real life applications.
MOCKUPS
brand Action guide
Each brand I create comes with a detailed digital Brand Action Guide. This includes logo guidelines, color personalities, fonts, photography style, and so much more. Below are some sample pages from the KS Wellness & Beauty guide.
Brand Mockups
These mockups help the client visualize how her brand would look in real life applications
After working together, Kathleen:
- Feels confident and strong with her messaging and visual strategy in place.
- Can design her marketing materials with a clear sense of direction
- Can furnish and decorate her new studio space with on-brand colors and style
- Is attracting new clients with clear and purposeful messaging
Kathleen Salamone
KS Wellness & Beauty
Such a great experience working with Heidi!
I had no idea what to expect but knew I needed help. I had an idea and concept and Heidi brought it to life for me. I had very few changes but what I asked for something she instantly made it happen.
She was kind and really made the process smooth. Her work is amazing.
She’s also so easy to chat with.
10/10 would recommend and I have already!
Client Testimonial
Kathleen Salamone
KS Wellness & Beauty
Such a great experience working with Heidi!
I had no idea what to expect but knew I needed help. I had an idea and concept and Heidi brought it to life for me. I had very few changes but what I asked for something she instantly made it happen.
She was kind and really made the process smooth. Her work is amazing.
She’s also so easy to chat with.
10/10 would recommend and I have already!
Client Testimonial
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Heidi Slack - Heart Shine Brand Design