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KS WELLNESS & BEAUTY

Talented Esthetician Kathleen opened her own salon for skin care and sugaring services, helping busy women find a space of tranquility, peace, and refreshment. So she came to me with a desire for a brand that emanated a soothing, elegant persona with a natural color scheme and bohemian vibes.

What she needed was a brand and logo that feel like a work of art, while feeling kind, comforting, and down to Earth. Having struggled with her own skin care challenges, she offers a kind, reassuring service that prioritizes making her clients feel cared for both inside and out.

Project Portfolio

Brand strategy

KS Wellness and Beauty is a skin care spa and healing sanctuary to bring healing and confidence into the hectic life of a busy woman. Kathleen believes in holistic skincare that nurtures both your body and your spirit. Her passion is helping women understand and care for their unique skin through personalized skin care treatment and a holistic approach.

Her brand strategy is to be capable, kind, nurturing, and supportive.
Every client walks away from her table feeling nurtured, empowered, and confident from the inside out.

Her true goal is to welcome each client into a calming environment to unwind, heal, and rediscover how beautiful they truly are. To make each woman feel confident in the skin she is in.

This warm, analogous color palette feels safe and comforting. The colors are bright and lovely without being overwhelming, and the shades feel elegant and natural.

The warm tones make the brand approachable and friendly, inviting clients in with a smile and a warm hug. These colors make the viewer feel cozy and welcomed into a safe space.

Brand Colors

Kathleen wanted a logo that was elegant and stylish without feeling distant or unapproachable.

The K and S come together like a caring embrace. Leaves grow from the intersection, drawing the eye and symbolizing health and growth. The "wellness & beauty" text is shaped like a friendly smile.

The logo mark looks like leaves, cupped hands, a succulent, or a blooming flower bud. This abstraction feels open to interpretation by each viewer, yet all symbolize the health, growth, and vibrance offered by Kathleen and her services.

Logo

Welcoming | Natural | Caring | Kind | Reassuring

Brand Persona

Holistic, Personalized Care
Kindness & Compassion
A Refreshing, Soothing Experience

Brand Values

Kathleen Salamone
KS Wellness & Beauty

Such a great experience working with Heidi!

I had no idea what to expect but knew I needed help. I had an idea and concept and Heidi brought it to life for me. I had very few changes but what I asked for something she instantly made it happen.

She was kind and really made the process smooth. Her work is amazing.
She’s also so easy to chat with.

10/10 would recommend and I have already!