KS Wellness & Beauty
SERVICE:
Heart Shine Signature Brand
PROJECT DETAILS
Talented Esthetician Kathleen wants to open her own salon for skin care and sugaring services, helping busy women find a space of tranquility, peace, and refreshment. So she came to me with a desire for a brand that emanated a soothing, elegant persona with a natural color scheme and bohemian vibes.
After a deep dive into her brand messaging and ideal customer targeting, I created a completely custom brand for Kathleen that unites what she stands for and what her clients need to feel. With a custom logo, color palette, imagery guidelines and more, KS Wellness & Beauty can attract and serve women who will benefit most from the soothing natural health and skin care Kathleen provides.
Project portfolio:
KS Wellness & Beauty
SERVICE:
Heart Shine Signature Brand
PROJECT DETAILS
Talented Esthetician Kathleen wants to open her own salon for skin care and sugaring services, helping busy women find a space of tranquility, peace, and refreshment. So she came to me with a desire for a brand that emanated a soothing, elegant persona with a natural color scheme and bohemian vibes.
After a deep dive into her brand messaging and ideal customer targeting, I created a completely custom brand for Kathleen that unites what she stands for and what her clients need to feel. With a custom logo, color palette, imagery guidelines and more, KS Wellness & Beauty can attract and serve women who will benefit most from the soothing natural health and skin care Kathleen provides.
Project portfolio:
brand guide
Each brand I create comes with a detailed digital Brand Action Guide. This includes logo guidelines, color personalities, fonts, photography style, and so much more.
Below are some sample pages from the KS Wellness & Beauty guide.
Brand ACTION guide
brand guide
These mockups help the client visualize how her brand would look in real life applications.
MOCKUPS
brand Action guide
Each brand I create comes with a detailed digital Brand Action Guide. This includes logo guidelines, color personalities, fonts, photography style, and so much more. Below are some sample pages from the KS Wellness & Beauty guide.
Brand Mockups
These mockups help the client visualize how her brand would look in real life applications
brand & Customer
MESSAGING Guide
This digital Word document details all the messaging and wording for KS Wellness & Beauty's business and brand so she knows how to talk about what she does, what she stands for, and why it's so important. It also summarizes her Ideal Customer and their desires, fears, and expectations.
After working together, Kathleen:
- Feels confident and strong with her messaging and visual strategy in place.
- Can design her marketing materials with a clear sense of direction
- Can furnish and decorate her new studio space with on-brand colors and style
- Is attracting new clients with clear and purposeful messaging
Kathleen Salamone
KS Wellness & Beauty
Such a great experience working with Heidi!
I had no idea what to expect but knew I needed help. I had an idea and concept and Heidi brought it to life for me. I had very few changes but what I asked for something she instantly made it happen.
She was kind and really made the process smooth. Her work is amazing.
She’s also so easy to chat with.
10/10 would recommend and I have already!
Client Testimonial
Kathleen Salamone
KS Wellness & Beauty
Such a great experience working with Heidi!
I had no idea what to expect but knew I needed help. I had an idea and concept and Heidi brought it to life for me. I had very few changes but what I asked for something she instantly made it happen.
She was kind and really made the process smooth. Her work is amazing.
She’s also so easy to chat with.
10/10 would recommend and I have already!
Client Testimonial
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Heidi Slack - Heart Shine Brand Design