la fortuna insurance agency

La Fortuna Insurance Agency creates custom insurance coverage solutions for your home, business, finances, and more with unparalleled levels of service and support. Their close-knit team will work to accommodate clients' unique situations to create the ideal policies and coverage for their personal or business needs.

What they needed was a brand that conveyed a luxurious, professional vibe without seeming distant or unapproachable. So they came to Heart Shine to get a custom logo, brand, color palette, and strategy for communicating and connecting with their ideal customers.

Project Portfolio

Brand strategy

Insurance is as complex as the people who need it. That’s why Tiffany Fortuna and her team reject a “business as usual” approach to insurance. Instead, the La Fortuna Insurance Agency works to create personalized policies and coverage designed to meet your unique needs and goals.

Their brand strategy is to be elegant and professional, which reflects the incredible value they provide to their clients, without sacrificing their caring, high touch experience along the way. Many of La Fortuna's competitors have a more distant look and feel that is hard to connect with, and feels very generic and bland. Their agency's brand will stand out with their sleek visuals and sincere, caring messaging so clients know they will receive service they can truly trust.

La Fortuna Insurance Agency's mission is to provide each client with unparalleled service and comprehensive insurance solutions that protect not just your business, but also the values and community they cherish.

This natural color palette is refined and sleek.

It is mostly monochromatic and neutral with pops of soft, warm amber and brown to add approachability and personality. With these elegant colors, the La Fortuna brand feels professional yet comfortable.

Brand Colors

The La Fortuna team wanted a logo that was elegant, refined, and beautiful. They wanted symbolism that resonated with their mission and values.

The sleek, stylish wings that symbolize protection and opportunity. La Fortuna is at the heart of the symbol, just as our coverage is at the center of their trust.

With text that is simple and elegant, the words are perfectly balanced to instill a sense of style and professionalism that captures the essence of their service.

Logo

Modern | Professional | Welcoming | Capable | Trustworthy

Brand Persona

Personal Customer Service
Honesty, Transparency, & Dependability
Custom Tailored Policies & Coverage
Community Service & Support

Brand Values

Tiffany Fortuna
La Fortuna Insurance Agency

Heidi is the BEST!!! We knew branding was important, but didn't know where to start.

She took the time to really get to know us and provide several options to choose from and guide us step-by-step with her expertise and artistic eye. The final version she curated for us was perfect: the logo, the colors, the copy, the fonts, the tone, every detail of our business personality ready for us to implement and refer to as we market and build out our brand content.

She was also very communicative, and her process was so streamlined which helped us stay on track. We highly recommend her and her services as she takes one more thing off your busy plate and executes it seamlessly with an amazing final product.