La Fortuna Insurance Agency
SERVICE:
Heart Shine Signature Brand
PROJECT DETAILS
The leadership team at La Fortuna Insurance Agency was looking for a refined, professional brand for their brand new agency in Fallbrook, CA. So they came to Heart Shine Brand Design to get all the messaging and visuals they needed to set up their business with style, consistency, and class.
After weeks of hard work and collaboration, I presented them with a brand consistent with their needs and tailored to meet the needs and preferences of their target audience. With a messaging guide, the team is able to set up their online accounts with a consistent and strategic approach.
Now the La Fortuna team can move forward with confidence as they continue meeting the needs of their clients with outstanding service and support!
Project portfolio:
anti-diet coach
SERVICE:
Heart Shine Signature Brand
PROJECT DETAILS
The leadership team at La Fortuna Insurance Agency was looking for a refined, professional brand for their brand new agency in Fallbrook, CA. So they came to Heart Shine Brand Design to get all the messaging and visuals they needed to set up their business with style, consistency, and class.
After weeks of hard work and collaboration, I presented them with a brand consistent with their needs and tailored to meet the needs and preferences of their target audience. With a messaging guide, the team is able to set up their online accounts with a consistent and strategic approach.
Now the La Fortuna team can move forward with confidence as they continue meeting the needs of their clients with outstanding service and support!
Project portfolio:
brand guide
Each brand I create comes with a detailed digital Brand Action Guide. This includes logo guidelines, color personalities, fonts, photography style, and so much more.
Below are some sample pages from the
Anti-Diet Coach Guide
Brand ACTION guide
brand guide
These mockups help the client visualize how her brand would look in real life applications.
MOCKUPS
brand Action guide
Each brand I create comes with a detailed digital Brand Action Guide. This includes logo guidelines, color personalities, fonts, photography style, and so much more. Below are some sample pages from the La Fortuna Insurance Agency brand guide.
Brand Mockups
These mockups help the client visualize how her brand would look in real life applications
brand & Customer
MESSAGING Guide
This digital Word document details all the messaging and wording for La Fortuna's business and brand so their team knows how to talk about what they do, what they stand for, and why it's so important. It also summarizes their Ideal Customer and their desires, fears, and expectations.
After working together, the La Fortuna Team:
- Feels confident and strong with their messaging and visual strategy in place.
- Can design their marketing materials with a clear sense of direction
- Are ready to attract new clients with clear and purposeful messaging
Tiffany Fortuna
Owner, La Fortuna Insurance Agency
Heidi is the BEST!!!
We knew branding was important, but didn't know where to start and alllll the reasons why it is important. She took the time to really get to know us and provide several options to choose from and guide us step-by-step with her expertise and artistic eye.
The final version she curated for us was perfect: the logo, the colors, the copy, the fonts, the tone, every detail of our business personality ready for us to implement and refer to as we market and build out our brand content.
She was also very communicative, and her process was so streamlined which helped us stay on track. We highly recommend her and her services as she takes one more thing off your busy plate and executes it seamlessly with an amazing final product.
Client Testimonial
Tiffany Fortuna
Owner, La Fortuna Insurance Agency
Heidi is the BEST!!!
We knew branding was important, but didn't know where to start and alllll the reasons why it is important. She took the time to really get to know us and provide several options to choose from and guide us step-by-step with her expertise and artistic eye.
The final version she curated for us was perfect: the logo, the colors, the copy, the fonts, the tone, every detail of our business personality ready for us to implement and refer to as we market and build out our brand content.
She was also very communicative, and her process was so streamlined which helped us stay on track. We highly recommend her and her services as she takes one more thing off your busy plate and executes it seamlessly with an amazing final product.
Client Testimonial
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it all starts with your brand
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Heidi Slack - Heart Shine Brand Design