Sea to sea property group

Sea to Sea Property Group is a friendly, talented group of realtors based on both the east and west coast. (Hence the clever name!) Their mission is to guide their clients, both buyers and sellers, through the often overwhelming and confusing world of real estate. 

They specialize in finding forever homes for busy families in communities where they can thrive and grow. Their friendly, supportive team advocates for each client and their family every step of the way into the home of their dreams.

It was time to elevate their brand message and visuals so they could stand out and reach their people!

Project Portfolio

Brand strategy

Every member of the Sea to Sea team understands that real estate is the biggest purchase of most people's lives (and by far the most important.) That's why their clients' priorities and needs come first, always.

Their brand strategy is to be helpful, supportive, friendly, and down to Earth.
By translating confusing "realty speak" into plain and simple terms, each realtor ensures her clients feel confident and comfortable with their real estate decisions

The Group's true goal is to help each client find their forever home and community. A place where they can live, love, and make memories for years (or a lifetime) to come. 

This fun, charismatic color palette is stylish without being too overwhelming.

Relying on color psychology, the blue and teal evoke feelings of trust, stability, and professionalism. The coral brings in warmth and care, while the pops of bright green symbolize growth and success.

Brand Colors

Sea to Sea wanted a logo that was professional, clean, and symbolic without feeling too cluttered. 

The sans serif fonts are crisp, clear, and simple to signify confidence and clarity.
The custom letter formatting between the "E" and "A" symbolizes unity and partnership as the elements fit smoothly together.

The double arc symbolizes long distance collaboration between the east and west coasts. It is soft, inviting, and inspiring to those facing a huge life change.

Logo

Friendly | Trustworthy | Capable | Confident | Sincere

Brand Persona

Honesty & Integrity
Transparency & Trust
Clear Communication
Caring Service & Support

Brand Values

Kendra K.
Realtor

I am in awe of the amazing brand Heidi put together. And working together was so fun, easy, and fast. We've been putting off branding because we thought it would be a really hard process, but Heidi broke it down into a really smooth, easy to follow process. SO helpful.

Now our team has a consistent, cohesive brand to unite us as a group. The logo especially is exactly the vibe and style we have been aiming for.

I highly recommend Heidi and Heart Shine Brand Design for any branding services you need. She's the best!

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