Shannon kay Coaching

Certified Life Coach Shannon Blackler has a passion for helping women of all ages find balance, freedom, and fulfillment in their lives.. Her coaching is founded on empathy, care, and a profound desire to help. Every coaching session is a safe space filled with compassion, understanding, and clarity.

What she needed was a brand that reflects her calm, kind, open approach. A brand that felt authentic and passionate to match her energetic calling to help other women. So she came to Heart Shine for a completely custom logo, color palette, and brand.

Project Portfolio

Brand strategy

Shannon's background in the corporate world equips her with a unique understanding of the specific challenges and pressures faced by women in similar roles. She is able to relate deeply to her clients' struggles, making her guidance both relevant and empathetic.

Her brand strategy is to be put her clients at ease with heartfelt messaging that also feels grounded and realistic. Many of her competitors have an upscale, neutral brand. She will stand out with these soft, approachable colors that have depth and personality.

Shannon's mission is to uncover the keys that unlock her client's dreams and empower her with the freedom, confidence, and joy she is longing for.

This soft color palette is happy and fresh, balanced between warm and cool colors.

Using both cool and warm colors balances trust and safety with energy and joy. Her primary colors are cool, creating a soothing and trustworthy feeling. Pink and yellow provide warmth and inspiration.

Brand Colors

Shannon wanted a logo that is simple and elegant, yet filled with personality.

The script font is easy to read, and feels both friendly and energetic. The text brings movement and energy to the logo, but the darker color keeps it mature and easy to read.

The heart symbolizes the love and care Shannon shows her clients, and how much compassion she feels for their situation and challenges. The heart is an integral part of the logo, as love is an integral part of her coaching.

Logo

Welcoming | Caring | Joyful | Safe | Inspiring

Brand Persona

Empathy and Connection
Honesty and Clarity
Empowerment and Ownership
Balance and Harmony

Brand Values

Shannon Blackler
Shannon Kay Coaching

Heidi is an amazing branding, website, and logo guru.

She is thoughtful, understanding and really takes the time to listen to your wants and needs to ensure that the vision YOU have, will come to way in a life that feels genuine and authentic to YOU. She will sit down, walk through an in-depth guide to understand you, your brand vision and check in at every step of the way.

I recommend Heidi and Heart Shine Brand Design to everyone I meet that's interested in building a business, brand, website, logo or just needs help telling their story. Her heart centered approach was exactly what my business needed to have an amazing start. Thank you so much Heidi!