This package provides you with a fully custom brand that will elevate your business through custom visuals, messaging, and customer targeting. You will know what to say, how to sound, and how to look as you show up and serve in your business.

heart shine signature BRAND

Logo Design
Brand Colors
Brand Fonts
Brand Persona
Brand Action Guide
Brand & Customer Messaging Guide

Includes:

Investment:

$600

Timeline:

3 weeks

brand
Action Guide

A comprehensive digital book that summarizes your brand identity, showcases your brand design elements, and provides design advice for implementing your brand in your graphics.

Details:
  • Delivered digitally
  • Can use as a reference guide for your new brand.
  • Great for sharing with employees and coworkers to stay on brand.

Photography
Style

Guidelines on what style and type of photographs to use in your marketing (stock, headshots, product, textures, etc). Then you will have on-brand advice on which photos to take and find for your marketing

Details:
  • Descriptions and example photos are given for multiple categories, depending on your business and industry.
  • Categories include: people, settings, props, textures, backgrounds, etc. 

graphic style

A selection of digital graphics that illustrate the artistic style of any visual designs you create. Examples include icons, arrows, background shapes, line styles, and patterns.

Details:
  • 20-30 sample graphics (from Canva)
  • These elements are intended to serve as recommendations for the style of graphics to use in your designs. 
  • Commercial use of these particular graphics will vary depending on individual content licenses.
A stylish and strategic selection of text styles to represent your business. Font formats depend on your unique needs (options include header, subheader, body, script, decorative)

Details:
  • 3-5 font styles
  • Some specialty fonts require purchase of a commercial license (paid for by you, the client).  

Brand Fonts

A carefully selected collection of colors to represent your business. These colors are selected based on color psychology, brand values, ideal client emotions, and brand messaging.

Details:
  • 4-5 brand colors
  • Color codes are provided (Hex, CMYG)

Brand Colors

A completely custom logo to use across your business and marketing materials. We can start from scratch or redesign your current logo.

Details:
  • 3-5 formats included
  • Logo formats depend on your unique needs (options include primary, typography, submark, initials, or badge)
  • Logo files are provided 

Logo design

services Included

brand & Customer Messaging Guide

A Google Doc that details all the messaging and wording for your business and your Brand, so you know how to talk about what you do, who you are, what you stand for, and why. It also summarizes your ideal customer and their desires, fears, and expectations so you can speak directly to their needs.

the branding Process

Step 1

Step 2

Step 3

Fill in a questionnaire that tells me all about your current brand and business.

I send my feedback (if any) via email. 


Step 4

Discover

design

I put together two Mood Boards and 2-3 logo concepts for you to review. These help determine visual and conceptual direction I can take with your brand.

You send me your feedback via email or in a live call.

Present & refine

I refine your brand strategy and brand design and compile everything in your Brand & Customer Messaging Guide Word Doc and your Brand Action Guide PDF.

Optional: we hold a 30-minute Zoom call so I can present the Brand and you can ask questions. You have up to 3 rounds of revisions to make. 

Completion

Based on your feedback and possible adjustments, I edit and finalize your brand and logo design. 

You receive all final documents and files in a shared Google Drive folder. 

Does this sound like a fit?

Based on your feedback and possible adjustments, I edit and finalize your brand and logo design.

You receive all final documents and files in a shared Google Drive folder. 

COMPLETION

Step 4

I put together two Mood Boards and 2-3 logo concepts for you to review. These help determine visual and conceptual direction I can take with your brand.

You send me your feedback via email or in a live call.

DESIGN

Step 2

Fill in a brand questionnaire that tells me all about your current brand and business.

I send my feedback (if any) via email.
Then I start my magic!

DISCOVER

Step 1

the branding process

I refine your brand strategy and brand design and compile everything in your Brand & Customer Messaging Guide Word Doc and your Brand Action Guide PDF.

Optional: we hold a 30-minute Zoom call so I can present the Brand and you can ask questions. You have up to 3 rounds of revisions to make. 

PRESENT & REFINE

Step 3

Does this sound like a fit?

-Gina Valdez
Pelvic Health & Fertility

“Heidi is amazing at what she does because she customizes her work to each client.

She really enjoys getting to know her client and their business to make their branding a perfect match to meet the needs of their unique audience.”

-Julie Schlutz
Woodworking Momma

Heidi worked quickly to get straight to the heart of my business.

The logo, colors, fonts, and messaging she put together are just right for my marketing.

I love it all and most importantly, so do my clients!

Testimonials

-Gina Valdez
Pelvic Health & Fertility

Testimonials

“Heidi is amazing at what she does because she customizes her work to each client.

She really enjoys getting to know her client and their business to make their branding a perfect match to meet the needs of their unique audience.”

-Julie Schlutz
Woodworking Momma

Heidi worked quickly to get straight to the heart of my business.

The logo, colors, fonts, and messaging she put together are just right for my marketing.

I love it all and most importantly, so do my clients!

FAQs

The Signature Branding Package takes 3 weeks to complete. This can vary with the amount of revisions and the initial completion of the Brand Questionnaire.

Only if you want to! Maybe you like your brand, but it isn't resonating with your audience. Or maybe you like certain parts of your brand, but it needs to be refreshed and realigned.

Whatever the case, I am happy to explore both a complete overhaul or a rebrand. The cost is the same either way. 

You will fill out some legal paperwork, including a Service Agreement and Project Proposal. You will also pay a 50% deposit to begin work. 

With the paperwork signed and deposit paid, you will fill out a Brand Questionnaire. This digital form that gathers all the important info I need about your current brand, business, target customer, and business goals.  

We will exchange notes and ideas back and forth as needed throughout the design process. Your feedback is valuable, so always be honest!

A 50% deposit is required to start working together. The remaining 50% is due upon receipt of the final brand design. 

Payment options are check or Stripe, which accepts all major credit cards. 

No, this service package has a fixed cost even if you won't utilize some of the included pieces. 

How long does the branding take?

Do I have to reset all of my current branding?

What do I need to do for the branding process?

What are the payment terms?

What if there are parts of this package I don't want, can you remove them to lower the price?

Of course! Use this link to schedule a free consultation and we can chat about your unique business, goals, and situation. 

Let's do this!

This depends on my current project schedule. Once you submit your Signature Branding Package inquiry form, I will respond with available dates. 

Hooray, this is so exciting! Click the button below to fill out and submit your inquiry form. This provides me with your info so I can send you the next steps to start working together. 

I'm so ready, how do we get started?

I'm not sure if this package is what I need, can I get your advice before I sign up?

When can we get started?

It all starts with your brand.

Are you ready to confidently speak your passion and purpose no matter where you show up in your business? 

Let's connect: @heartshinebrand