This package provides you with a more detailed brand that will elevate your business through custom visuals, messaging, and customer targeting. Once your brand is finished, you receive personalized insights on your current online presence and website so you can infuse your new brand into everything your audience sees and hears.

heart shine signature BRAND

Logo Design
Brand Colors
Brand Fonts
Graphic Design Style
Photography Style
Brand Guide
Customer Persona & Journey
Online Presence Audit
Marketing Materials Audit
Website Audit

Includes:

Investment:

$750

Timeline:

54 weeks

brand Guide

A comprehensive digital book that summarizes your brand identity, showcases your brand design elements, and provides design advice for implementing your brand in your graphics.

Details:
  • Delivered digitally
  • Can use as a reference guide for your new brand.
  • Great for sharing with employees and coworkers to stay on brand.

Photography
Style

Guidelines on what style and type of photographs to use in your marketing (stock, headshots, product, textures, etc). Then you will have on-brand advice on which photos to take and find for your marketing

Details:
  • Descriptions and example photos are given for multiple categories, depending on your business and industry.
  • Categories can include: people, settings, props, textures, backgrounds, etc. 

graphic style

A selection of digital graphics that illustrate the artistic style of any visual designs you create. Examples include icons, arrows, background shapes, line styles, and patterns.

Details:
  • 20-30 sample graphics (from Canva)
  • These elements are intended to serve as recommendations for the style of graphics to use in your designs. 
  • Commercial use of these particular graphics will vary depending on individual content licenses.
A stylish and strategic selection of text styles to represent your business. Font formats depend on your unique needs (options include header, subheader, body, script, decorative)

Details:
  • 3-5 font styles
  • Some specialty fonts require purchase of a commercial license (paid for by you, the client).  

Brand Fonts

A carefully selected collection of colors to represent your business. These colors are selected based on color psychology, brand values, ideal client emotions, and brand messaging.

Details:
  • 4-5 brand colors
  • Color codes are provided (Hex, CMYG)

Brand Colors

A completely custom logo to use across your business and marketing materials. We can start from scratch or redesign your current logo.

Details:
  • 3-5 formats included
  • Logo formats depend on your unique needs (options include primary, typography, submark, initials, or badge)
  • Logo files are provided 

Logo design

services Included

brand Messaging Guide

A Google Doc that details all the messaging and wording for your business and your Brand, so you know how to talk about what you do, who you are, what you stand for, and why. 

Customer Persona & Journey

A Google Doc that summarizes your Ideal Customer and their desires, fears, and expectations. This Document also explains the "journey" this customer takes with your business and your brand, and gives advice on how to serve them at each phase. 

audits Included:

marketing materials

A brief analysis of your current marketing materials, including business cards, flyers, email signature, social media graphics, or signage.

Details:
  • You receive my recommendations to update and improve your marketing materials with your new brand identity and brand design.
  • Graphic design services are available for an add-on fee.

Website

A brief analysis of your current website, including design, navigation, user experience, and SEO optimization. 

Details:
  • You receive my recommendations to update and improve your website with your new brand identity and brand design.
  • Web design and SEO services are available for an add-on fee.

Online Presence

A brief analysis of your current online presence. Includes social media platforms, Google search, online listings, and reviews.

Details:
  • You receive my recommendations to update and improve your online presence with your new brand identity and brand design. 
  • Visibility services are available for an add-on fee.

Does this sound like a fit?

the branding Process

Step 1

Step 2

Step 3

Fill in a questionnaire that tells me all about your current brand and business.

I send my feedback (if any) via email. 


Step 4

Let's get this branding party started!

Discover

design

I put together your initial brand identity and design in a digital Brand Direction Guide. This Guide lays out the basic visual and conceptual direction I plan to take with your brand.

You send me your feedback via email. 

Present & refine

I complete your brand identity and brand design, and compile everything in a Brand Guide.

We hold a 30-minute Zoom call so I can present the Brand and you can ask questions. You have up to 3 rounds of revisions to make. 

Completion

Based on your feedback and possible revisions, I edit and finalize your brand identity and brand design. 

You receive a final Brand Guide and all logo, font, and image files in a Google Drive folder. 

Step 5

Audits

Once your brand design is complete, I perform audits of your online presence, marketing materials, and current website. 

These audits are shared with screen recordings and audio commentary, along with an email summarizing the findings and suggestions.

All audit videos will be shared in a Google Drive folder, along with documents listing my recommendations. 

If you want me to implement any of these changes for you, I am happy to talk details!

Once your brand design is complete, I perform audits of your online presence, marketing materials, and current website.

These audits are shared with screen recordings and audio commentary, along with an email summarizing the findings and suggestions.

All audit videos will be shared in a Google Drive folder, along with documents listing my recommendations.

If you want me to implement any of these changes for you, I am happy to talk details!

AUDITS

Step 5

Based on your feedback and possible revisions, I edit and finalize your brand identity and brand design.

You receive a final Brand Guide and all logo, font, and image files in a Google Drive folder. 

COMPLETION

Step 4

I put together your initial brand identity and design in a digital Brand Direction Guide. This Guide lays out the basic visual and conceptual direction I plan to take with your brand based on your questionnaire, and my own research into your target audience and competitors.

You send me your feedback via email. 

DESIGN

Step 2

Fill in a questionnaire that tells me all about your current brand and business.

I send my feedback (if any) via email.
Then I start my magic!

DISCOVER

Step 1

the branding process

I complete your brand identity and brand design, and compile everything in a Brand Guide.

We hold a 30-minute video call so I can present the Brand and you can ask questions. You have up to 3 rounds of revisions to make. 

PRESENT & REFINE

Step 3

Let's get this branding party started!

-Gina Valdez
Pelvic Health & Fertility

“Heidi is amazing at what she does because she customizes her work to each client.

She really enjoys getting to know her client and their business to make their branding a perfect match to meet the needs of their unique audience.”

-Julie Schlutz
Woodworking Momma

Heidi worked quickly to get straight to the heart of my business.

The logo, colors, fonts, and messaging she put together are just right for my marketing.

I love it all and most importantly, so do my clients!

Testimonials

-Gina Valdez
Pelvic Health & Fertility

Testimonials

“Heidi is amazing at what she does because she customizes her work to each client.

She really enjoys getting to know her client and their business to make their branding a perfect match to meet the needs of their unique audience.”

-Julie Schlutz
Woodworking Momma

Heidi worked quickly to get straight to the heart of my business.

The logo, colors, fonts, and messaging she put together are just right for my marketing.

I love it all and most importantly, so do my clients!

FAQs

The Signature Branding Package takes 5 weeks to complete. 

Only if you want to! Maybe you like your brand, but it isn't resonating with your audience. Or maybe you like certain parts of your brand, but it needs to be refreshed and realigned.

Whatever the case, I am happy to explore both a complete overhaul or a rebrand. The cost is the same either way. 

You will fill out some legal paperwork, including a Service Agreement, Project Proposal, and pay a 50% deposit to begin work. 

Then you'll fill out a Brand Questionnaire, which is a digital form that gathers all the important info I need about your current brand, business, target customer, and business goals.  

Then we will hold 2 30-minute zoom calls to discuss the designs created for you. Your feedback is valuable, so always be honest!

A 50% deposit is required to start working together. The remaining 50% is due upon receipt of the final brand design. 

Payment is processed using Stripe, so all major credit cards are accepted. No checks, cash, bank transfers, or Venmo. 

No, this service package has a fixed cost even if you won't utilize some of the included pieces. 

How long does the branding take?

Do I have to reset all of my current branding?

What do I need to do for the branding process?

What are the payment terms?

What if there are parts of this package I don't want, can you remove them to lower the price?

Of course! Use this link to schedule a free consultation and we can chat about your unique business, goals, and situation. 

Let's do this!

This depends on my current project schedule. Once you submit your Signature Branding Package inquiry form, I will respond with available dates. 

Hooray, this is so exciting! Click the button below to fill out and submit your inquiry form. This provides me with your info so I can send you the next steps to start working together. 

I'm so ready, how do we get started?

I'm not sure if this package is what I need, can I get your advice before I sign up?

When can we get started?

It all starts with your brand.

Are you ready to confidently speak your passion and purpose no matter where you show up in your business? 

Let's connect: @heartshinebrand