Website design & SEO optimization

for busy small business owners who need a professional website their customers can find and love.

for busy small business owners who need a professional website their customers can find and love.

Website design
& SEO optimization

You are Talented
You are Creative
You are Passionate
And so, so Worthy.

You deserve to run an impactful business that others connect with, trust, and love.

To attract your dream clients with confidence, passion, and style. 

You deserve to be seen.

You are Talented
You are Creative
You are Passionate
And so, so Worthy.

You deserve to run an impactful business that others connect with, trust, and love.

To attract your dream clients with confidence, passion, and style. 

you deserve to be seen.

It's time to get your business a website that gets you and your business found.

Are you ready to
show uP online?

It's time to get your business a website that gets you and your business found.

Are you ready to show up online?

You are ready to establish your small business online with a clean, polished website that attracts your target audience and converts them into customers. Through the power of web design and SEO keywords, I will revamp or fully design a business website that you can be proud to share with your audience.

Remember: a website is always a work in progress.
My website and SEO work with you will get you set up and headed in a strategic direction, but you will be responsible for maintaining and updating your website. I do not offer ongoing website maintenance or SEO growth strategies such as content creation or blogs.

However, with the strong website and SEO foundation I create for you, maintaining and growing your online presence will be easier than ever before. 

heart shine WEBsite DESIGN & SEO

heart shine
WEBsite design

Wix
Showit
Squarespace
GoDaddy
Kajabi
Google sites

WEBSITE PLATFORMS:

WEBSITE PLATFORMS:

Website & SEO
SERVICES:

Website & SEO SERVICES:

Brand Analysis
Website Design
Website Redesign
SEO keyword research
SEO website optimization 
Website copywriting
Stock Image Curation (public domain)

Timeline:

Typical turnaround is 4-6 weeks.

Investment

Pricing starts at $2,000 for a 5-page website. 

Note: Timeline and Investment vary depending on how complex you want your website to be, or how involved your current website is. 

Every website needs compelling copy that reflects your brand and speaks to your target audience. That's why every website I design includes on-page copywriting services. 

Your website speaks volumes to your visitors, so let's make sure to get your point across quickly and clearly. All copy is triple checked to ensure accuracy, avoid errors, and optimize word choices to speak directly to your target audience. 

Stock photo curation

Stock photo curation

Website
Copywriting

Website  Copywriting

Does your business have a website you know needs improvement? Maybe you aren't happy with a past web designer's work. Maybe you tried to DIY your website and feel in over your head. Instead of starting from scratch, let's do a website redesign to make your website look and function how you always envisioned. 

Before we get started, you receive a full website and SEO audit to identify what about your current website works, what may be broken, and what your goals are moving forward. There also may be some cleaning up to do on the back end of your current website builder to ensure the site runs smoothly and securely.

I then clean up, organize, and redesign your current website to make it work smoothly and professionally for both you and your visitors. We also make sure your website is fully on brand with your current business services and goals.

Website
Redesign

Website Redesign

If your business doesn't have a website, I create one for you! My specialty is websites that are simple, clean, easy to navigate, and user-friendly on both desktop and mobile devices. 

I typically recommend 5 basic pages for a business website: Home, About, Services, Portfolio, and Contact. Businesses with a more complex project portfolio or service offering often require additional pages to prevent any one page from being too long or complex. 

You will receive a professional, clean, on-brand website in line with your business needs and goals.

New Website
Design

Website Design

Service Details

Service Details

Does this sound like a fit?

With my keyword research complete, I optimize your website with the most strategic keywords to help your business attract and convert ideal customers. 

SEO Optimization of your website includes:
- Headers
- Sub Headers
- Paragraphs
- Page Titles
- Page Meta Descriptions
- Images: alt text, captions, titles
- Links

SEO Website Optimization

SEO Keyword Research

Before I design a website, I get to know you, your business, your services, and your dream customers. That way the website I design fully embodies who you are, what you do, and who you serve. 

Even if you you haven't invested in hiring a graphic designer or brand specialist for your business, you likely have some branding in place already (logo, colors, fonts, etc).  

You will receive a business and brand analysis including competitor research, ideal customer targeting, and your unique service offerings. I work with what you want to keep or help you create a great new logo and brand if you want (additional brand services may be recommended, depending on my conclusions and your goals.)

Brand analysis

Brand
analysis

Search Engine Optimization (SEO) is absolutely crucial to your business being discovered by customers searching for what you do. Every website I design includes basic SEO Keyword Research so we can identify and target the primary keyword phrases that describe your business, services, and location. 

Then, I identify and organize the most strategic keywords to use throughout your website, both in the page copy and throughout the back end of your website. 
Strategic photos make a website come together with authenticity and heart. Using "public domain" stock imagers, I select and curate a collection of stock images to use on your new website. 

These stock images reflect your brand, your business, and your ideal customers. You may provide me with your own collection of stock images for your website design, but I will only use them if you have full rights or ownership over the images.

Website Portfolio

Website Redesign | WordPress, GoodLayers Builder

YoungrenConstruction.com suffered from a "too many cooks in the kitchen" situation in which multiple designers and managers had contributed to the site over the years, leading to a site filled with broken links, outdated information, old photos, and cluttered navigation. 

I performed a full website redesign and SEO optimization of the site, leading to a huge jump in traffic, clicks, and inquiries from the website. A brand new project portfolio and testimonial spotlights serve to highlight in incredible work and service provided by this family-run company for the past three decades.

Youngren construction

Website Design | Squarespace

Quetzal Master Hardscape had a domain and a website the owner really disliked, created by a digital marketing agency that was overcharging and underdelivering. He severed ties to that company and I designed a brand new website using his domain of choice in Squarespace.

I performed a full website design and SEO optimization of the site, prioritizing his beautiful portfolio of landscape projects so potential customers can see his exceptional work. Now his website is clean, professional, updated, and easy to navigate for his visitors. 

Quetzal Master Hardscape

Website Redesign | GoDaddy

ArgTileLLC.com was created in GoDaddy with no real structure, plan, or SEO strategy in place. The owner did not feel confident enough to share his website with potential clients, but didn't know who to trust with a website redesign. 

I performed a full website redesign and SEO optimization of the site, leading to a spike in traffic, clicks, and inquiries from the website. Now the owner is proud to share his website with his networks, and brings in targeted leads and inquiries on a regular basis. 

ARG Tile, LLC

Website Redesign | WordPress, Avada Builder

YoungrenTradeworks.com had a one-page website created by a website agency, but had no SEO optimization or compelling copy. 

I performed a full website redesign and SEO optimization of the site, building out multiple pages and showcasing their portfolio of door, window, and millworks projects. A simple, bold, clean site blends well with their branding and message to their target audience.

The new website now brings in much more traffic and inquiries than before, with growth happening steadily every day.

Youngren Tradeworks

Website Redesign | GoDaddy

PelvicHealthandFertility.com was created in GoDaddy with no real structure, plan, or branding in place. The owner designed the website herself, and really wanted it to look and sound better for her visitors and potential customers. 

I performed a full website redesign of the site, with improved stock imagery, better copywriting, and a cohesive design with streamlined CTAs throughout. SEO Services were not provided for this project, as the owner only wanted visual improvements to the site. 

Pelvic health & Fertility

Website Design | ShowIt

That's right, I designed and optimized my own website! I started HeartShineBrand.com from scratch, with strategic branding and an SEO strategy to work with.

Using on-brand stock images, playful graphics, uplifting colors, and heartfelt copywriting, my website speaks straight to the heart of my visitors with a sincere desire to help them and their business.

I continue to adjust and optimize my website regularly, learning and growing as I go. 

Heart Shine brand design

Website Redesign | WordPress, 
Avada Builder

YoungrenTradeworks.com had a one-page website created by a website agency, but had no SEO optimization or compelling copy. I performed a full website redesign and SEO optimization of the site, building out multiple pages and showcasing their portfolio of door, window, and millworks projects. A simple, bold, clean site blends well with their branding and message to their target audience.

The new website now brings in much more traffic and inquiries than before, with growth happening steadily every day.

Youngren Tradeworks

Website Redesign | GoDaddy

PelvicHealthandFertility.com was created in GoDaddy with no real structure, plan, or branding in place. The owner designed the website herself, and really wanted it to look and sound better for her visitors and potential customers.

I performed a full website redesign of the site, with improved stock imagery, better copywriting, and a cohesive design with streamlined CTAs throughout. 

Note: SEO Services were not provided for this project, as the owner only wanted visual improvements to the site. 

Pelvic health & fertility

Website Design | ShowIt

That's right, I designed and optimized my own website! 

I started HeartShineBrand.com from scratch, with strategic branding and an SEO strategy to work with. Using on-brand stock images, playful graphics, uplifting colors, and heartfelt copywriting, my website speaks straight to the heart of my visitors with a sincere desire to help them and their business.

I continue to adjust and optimize my website regularly, learning and growing as I go. 

Heart Shine
Brand Design

the Process

Step 1

Step 2

Step 3

I perform a brief audit of your business, brand, current website (if any) and competitors, identifying any issues and suggestions for moving forward. Using a digital Website Questionnaire, you tell me all about your business and your vision for your website. Then we discuss your answers and my recommendations before moving forward.

Step 4

It's time for the website you've always dreamed of!

Audit & Questionnaire

SEO Keywords

Based on your answers in the Questionnaire, I do basic SEO Keyword Research to identify and target the primary keyword phrases that describe your business, services, and location. These keywords will be utilized throughout your website, with the results shared with you in a Google Spreadsheet.

Website wireframe

I lay out the basic structure of your website, including the number of pages and how they link to each other. The complexity of your wireframe depends on your unique business, services, portfolio, and products. 

Website Design

Now the creativity begins! Using your branding, I create a website that fully reflects your business, message, industry, and appeals to your target audience. The design options can vary widely depending on your website platform of choice. There are many "drag and drop" website builders that are user and wallet friendly for business owners to use and manage.

Step 5

Copywriting

Once the website is designed and properly laid out, I write compelling, creative, on-brand copy that speaks directly to the needs of your target customer. By following strategic writing tactics, I make every word count. 

All sentences are run through editing software to check for grammatical errors, check punctuation, and ensure the most effective messaging for your business. 

Step 6

SEO Optimization

Using the SEO keyword research I performed, I infuse your website with the most strategic keywords on the front and back end. That means the words directly on the page will use keywords in natural ways, and the internal page titles and descriptions will use keywords that tell Google exactly what your site is all about. 

I share a Google Spreadsheet with you that contains each website page's Page title, meta description, and on page keywords. 

Step 7

Review & Edits

I present your website to you for review, feedback, and perform any adjustments as needed. I run your URL and domain through several SEO checking tools to ensure everything works smoothly. 

Once all edits are made, I push the site live!

Step 8

Training & Completion

With your amazing new website live, we have a 30-minute video call so I can show you the back end of your website and briefly explain how to find and edit things yourself. 

Remember: a website is never "done." It must be regularly updated, checked for errors, and tracked to optimize incoming traffic. Being familiar and comfortable with your website program provides more confidence and knowledge to do this yourself as your business continues to grow. 

Now the creativity begins! Using your branding, I create a website that fully reflects your business, message, industry, and appeals to your target audience. The design options can vary widely depending on your website platform of choice. There are many "drag and drop" website builders that are user and wallet friendly for business owners to use and manage.

website design

Step 4

Based on your answers in the Questionnaire, I do basic SEO Keyword Research to identify and target the primary keyword phrases that describe your business, services, and location. These keywords will be utilized throughout your website, with the results shared with you in a Google Spreadsheet.

SEO Keywords

Step 2

I perform a brief audit of your business, brand, current website (if any) and competitors, identifying any issues and suggestions for moving forward. Using a digital Website Questionnaire, you tell me all about your business and your vision for your website. Then we discuss your answers and my recommendations before moving forward.

Audit & Questionnaire

Step 1

the process

I lay out the basic structure of your website, including the number of pages and how they link to each other. The complexity of your wireframe depends on your unique business, services, portfolio, and products. 

website wireframe

Step 3

Let's build your amazing website!

Using the SEO keyword research I performed, I infuse your website with the most strategic keywords on the front and back end. That means the words directly on the page will use keywords in natural ways, and the internal page titles and descriptions will use keywords that tell Google exactly what your site is all about.

I share a Google Spreadsheet with you that contains each website page's Page title, meta description, and on page keywords. 

SEO optimization

Step 6

Once the website is designed and properly laid out, I write compelling, creative, on-brand copy that speaks directly to the needs of your target customer. By following strategic writing tactics, I make every word count.

All sentences are run through editing software to check for grammatical errors, check punctuation, and ensure the most effective messaging for your business. 

copywriting

Step 5

I present your website to you for review, feedback, and perform any adjustments as needed. I run your URL and domain through several SEO checking tools to ensure everything works smoothly.

Once all edits are made, I push the site live!

review & edits

Step 7

With your amazing new website live, we have a 30-minute video call so I can show you the back end of your website and briefly explain how to find and edit things yourself.

Remember: a website is never "done." It must be regularly updated, checked for errors, and tracked to optimize incoming traffic. Being familiar and comfortable with your website program provides more confidence and knowledge to do this yourself as your business continues to grow. 

training & completion

Step 8

- Scott & Jennifer Youngren
Youngren Construction

Before we worked with Heidi, our website needed some serious work. After multiple web designers, website managers, and a shortage of time to manage the site, we knew it was time for a full website redesign.

Our new website is clean, classy, and professionally organized to fully represent our business and services. Our website traffic and analytics are higher than ever before and increasing more over time.

Since launching our new website, we are getting many more calls to the office for brand new clients who found us online. We also receive multiple contact form inquiries per week.

We highly recommend Heart Shine Brand Design to any company looking to redesign and elevate their business website.

Testimonials

- Scott & Jennifer
Youngren Construction

Before we worked with Heidi, our website needed some serious work. After multiple web designers, website managers, and a shortage of time to manage the site, we knew it was time for a full website redesign.

Our new website is clean, classy, and professionally organized to fully represent our business and services. Our website traffic and analytics are higher than ever before and increasing more over time.

Since launching our new website, we are getting many more calls to the office for brand new clients who found us online. We also receive multiple contact form inquiries per week.

We highly recommend Heart Shine Brand Design to any company looking to redesign and elevate their business website.

- Alex
ARG Tile

I tried building my website alone, but never knew how to do it properly. My website didn't look or work the way I wanted it to, and it was hurting my business and reputation. 

Heidi designed my logo and brand, then moved on to make my website in GoDaddy. In just a few weeks she set up a simple, clean, elegant website that fits my branding and business perfectly. 

She put in all the SEO keywords my business needs to target, and made sure the website included all my best projects from my portfolio. Now I feel proud to share my website with potential customers. 

I love my new website, and recommend Heidi and Heart Shine 100%.

let's create the website your business deserves.

Are you ready to connect with customers who need you the most?

Let's connect: @heartshinebrand