Won Daily
Certified Life and Leadership Coach Won Choi launched her coaching business with a mission to teach business leaders and executives a human-led approach to team management and leadership. She struggled to clearly articulate her message or find a distinct look and feel that would resonate with her target audience.
So, to get ready for the launch of her new coaching program, she came to Heart Shine for a brand new brand and logo that felt unique, authentic, and strategic. Together, we refined her message and defined a unique brand that she loves. She now feels confident and aligned, ready to help business leaders innovate and stay ahead in the era of AI.
Project Portfolio
Brand strategy
Won worked a corporate career for over 15 years, going through endless cycles of burnout in an ever-changing pursuit of success and accomplishment. Now, she wants to use what she has learned about leading and living from a heart and human-centric perspective. She wants to help workers to avoid the burnout, turnover, and discontent that plague so many industries.
Her brand strategy is to be dynamic and engaging, promising a new way, a different way, a confident way, She shows this with a brand that doesn't blend in. Using a brand that is passionate and powerful, she will help leaders be more creative, unlock potential, and lead their teams with heart
Won's mission is to coach influential men and women who could embrace this human way of leading to empower their teams to thrive like never before. Her path takes her forward to a new way to lead. A healthier, more human approach to work that unlocks their team's true creative potential.
These colors convey a brand that is simple and professional, yet engaging.
This color palette utilizes a bold, jewel tone of teal complemented by a lighter, bright shade of blue. This provides a deep sense of creativity and calm for the viewer.
The yellow/green and peachy tan bring a fun, human element to the more serious shades, and the dark navy provides a stable foundation for it all.
Brand Colors
Won wanted a logo that is simple and bold yet dynamic.
I created a logo that relies on clean lines that aren't too bold or overwhelming. The two fonts blend well together, yet are different enough to create a dynamic pairing. The top word is italicized, symbolizing forward motion and action.
This logo feels stable and creative, using the image of a lock as a symbol for unlocking human potential, freeing workers from the grind, and allowing care and passion back into the workplace. The lock also symbolizes leaders using health and wellness to unlock the best in their team.
The lock serves as the brand mark for Won Daily and her signature program "Unlock".
Logo
Creative | Confident | Grounded | Human | Dynamic
Brand Persona
Health and Flow
Authentic Connection
Human-Centered Leadership
Adaptability and Innovation
Brand Values
Won Choi
Won Daily
Working with Heidi on my new brand and website was nothing short of transformational. She didn’t just design a logo or build a site. She captured the soul of my work and brought it to life with clarity, beauty, and purpose.
From our first conversation, she listened deeply, asked the right questions, and pushed me to uncover the essence of what I truly wanted to express. She built a brand that feels fully aligned with who I am and where I'm going, and a website that not only looks stunning but speaks directly to the people I most want to reach.
Heidi is a rare blend of creative genius, strategic thinker, and intuitive guide. I’ve never felt so seen, supported, and empowered in a creative process.
If you’re looking for someone who can translate your vision into something magnetic and meaningful, work with Heidi. She's a game-changer.
Are you ready to confidently speak your passion and purpose no matter where you show up?
it all starts with your brand
Are you ready to confidently speak your passion and purpose no matter where you show up?
it all starts with your brand
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Heidi Slack - Heart Shine Brand Design