Strategic Branding that attracts your dream clients with confidence, passion, & style.

Explore Branding Services

strategic branding 
that attracts your
dream clients with passionconfidence 
& style

explore branding services

As a woman entrepreneur or small business owner, you dream of owning a successful business that others connect with, trust, and love.

That's why it's so important to make sure your business
sends the right message to the right people in the right places.

This, my friend, is the power of branding.

You love your business.
Your brand? Maybe not so much.

You don't really know how your business should look or sound . . .

The colors, the logo, the fonts, none of it really fits you or your business.
You feel scattered, disconnected, frustrated.

And (more importantly) your business isn't attracting or connecting
with the clients who need you the most.


As a woman entrepreneur or small business owner, you dream of owning a successful business that others connect with, trust, and love.

That's why it's so important to make sure your business
sends the right message to the right people in the right places.

This, my friend, is the power of branding.

it's time to connect.

The success of every business relies on being able to connect with its audience so they can become loyal, satisfied customers.

There are people searching for what you do.
They want a business they can connect with quickly and easily.

Your customers are trying to find you.
So how do you bridge the gap between them and you?

It all starts with an excellent brand.

You don't really know how your business should look or sound . . .

The colors, the logo, the fonts, none of it really fits you or your business.
You feel scattered, disconnected, frustrated.

And (more importantly) your business isn't attracting or connecting
with the clients who need you the most.

YOU LOVE YOUR BUSINESS.
YOUR BRAND? MAYBE NOT SO MUCH.

The success of every business relies on being able to connect with its audience so they can become loyal, satisfied customers.

There are people searching for what you do.
They want a business they can connect with quickly and easily.

Your customers are trying to find you.
So how do you bridge the gap between them and you?

it's time to connect

it all starts with an excellent brand

tell me more

BRAND SERVICES

Online Presence Services

Tell me more

practical & effective
Brand, Website, & online presence Services

Tailored to the needs of a busy, passionate small business owner

website services

tell me more

tell me more

BRAND SERVICES

Online Presence Services

Tell me more

practical & effective
Brand, Website, & online presence Services

Tailored to the needs of a busy, passionate small business owner

website services

tell me more

Brand Project
portfolio

Beautiful brands. Happy Customers. Big results.
That's what I'm all about.

Whether your small business needs a quick, simple brand or a complete brand overhaul, I'm here to help and support you.

Click below to explore some of the logos and brands I have designed for other small business owners in San Diego and around the world.

view Portfolio

It's time to 

shine!

At Heart Shine Brand Design, my joy is to create brands for women led businesses to attract and serve the clients who need them the most.

With custom branding, you will:
  • Learn about your specific target audience
  • Connect to what makes your business special and unique
  • Finally have a unique, custom look and vibe that makes you stand out and shine for your audience.

Using your brand, you will know how to show up in your own unique power.

Because you, my friend, are here to change the world.

And I am SO here for it!

At Heart Shine Brand Design, my joy is to create brands for small businesses to attract and serve the clients who need them the most.

With custom branding, you will:
  • Learn about your specific target audience
  • Connect to what makes your business special and unique
  • Finally have a unique, custom look and vibe that makes you stand out and shine for your audience.

Using your brand, you will know how to show up in your own unique power.

Because you, my friend, are here to change the world.

And I am SO here for it. 

read the heart shine story

the pieces of your business to what you want your customers to feel and understand.

Connect

what your audience sees and hears from you so you are familiar and trustworthy.

Unite

loyal, aligned customers who share the same values, beliefs, and passion as you.

Attract

a custom, strategic brand will:

the pieces of your business to what you want your customers to feel and understand.

Connect

what your audience sees and hears from you so you are familiar and trustworthy.

Unite

loyal, aligned customers who share the same values, beliefs, and passion as you.

Attract

a custom, strategic brand will:

Brand SPECIALIST  |  Busy Mom of 3 
Founder & Owner of Heart Shine Brand Design

Brand SPECIALIST  |  BUSY MOM OF 3
 Owner of Heart Shine Brand Design

My name is Heidi Slack, and I am an artist and designer with a passion for creating brands for small business owners. (Like you!) 

My joy is to create a brand for your business that attracts and serves the clients who need you the most.

So you can build a business and life on your own terms.

After working together, you will have a unique, custom brand that tells you:

  • How to look
  • How to sound
  • What to say
  • Where to show up

So you can effectively grow your business.

Are you ready to learn how to show up in your own power, in your own way, to connect with your ideal clients?

Meet Heidi

Yes, take me to the inquiry form!

- Georgina North
Author

Working with Heidi was a joy!

From our very first consultation, her passion for design and desire to understand my vision for my brand was evident and made me feel comfortable putting my project in her hands.

 The result is a gorgeous website and a wonderfully detailed brand guide for me to reference moving forward.

I can’t recommend her enough!

- Katie F.
Topside Quilting Studio

Working with Heidi was a breath of fresh air.

 Highly professional and advanced communicator. She worked with me in a meaningful time frame to get me up and running and looking crisp and put together.

Highly recommend her services!

-Shelly Haas,
Wellness Coach & Mentor

“Working with Heidi was wonderful through & through! She exceeded all of my expectations when it came to communication, organization, timelines of meeting objectives, and the quality of work that she's done for me.

Finding someone to work with that you can trust is like finding gold."

-Shelly Haas,
Wellness Coach & Mentor

“Working with Heidi was wonderful through & through! She exceeded all of my expectations when it came to communication, organization, timelines of meeting objectives, and the quality of work that she's done for me.

Finding someone to work with that you can trust is like finding gold."

Client Love

Georgina North
Author

From our very first consultation, her passion for design and desire to understand my vision for my brand was evident and made me feel comfortable putting my project in her hands. 

 The result is a gorgeous website and a wonderfully detailed brand guide for me to reference moving forward.

I can’t recommend her enough!

Working with Heidi was a breath of fresh air.

 Highly professional and advanced communicator. She worked with me in a meaningful time frame to get me up and running and looking crisp and put together.

Highly recommend her services!

Heidi is the BEST!!! We knew branding was important, but didn't know where to start.

 She took the time to really get to know us and provide several options to choose from and guide us step-by-step with her expertise and artistic eye. The final version she curated for us was perfect: the logo, the colors, the copy, the fonts, the tone, every detail of our business personality ready for us to implement and refer to as we market and build out our brand content.

Katie F.
Topside Quilting Studio

Tiffany F.
La Fortuna Insurance Agency

Client Love

It’s time for your reach, influence, and success to grow using the power of branding.

Let's get to work!